Branding

Ava's Heart






Nonprofit organzation • Valparaiso, IN

Ava's Heart is a nonprofit organzation similar to the Make a Wish Foundation. By granting wishes to terminally ill children, they restore the hope and innocence of childhood. Both of these characteristics are represented by the ballon. The red indicates strength and courage, while the blue indicates support. Combined, the two create purple, which signifies youth and playfulness. To further reinforce the organization's target beneficiaries, the main typography is all lower case. The all caps tagline helps establish the foundation of support these children need and receive from multiple parties. 

Other Work

Indiana State Parks App | Interactive Design Mahogany Mary | Branding USTA Membership Brochure | Hathor | Branding The Green Table | Campaign Nicolette Inez | Branding Where Y'at | Campaign Illiana Brew Bus | Branding USTA 2016 Nationals Brand | Explosives | Campaign Region Rat Dinner Club |