Ava's Heart is a nonprofit organzation similar to the Make a Wish Foundation. By granting wishes to terminally ill children, they restore the hope and innocence of childhood. Both of these characteristics are represented by the ballon. The red indicates strength and courage, while the blue indicates support. Combined, the two create purple, which signifies youth and playfulness. To further reinforce the organization's target beneficiaries, the main typography is all lower case. The all caps tagline helps establish the foundation of support these children need and receive from multiple parties.