NBA Expansion • Lousiville, KY

A deep love for basketball inspired this project. An imagined NBA expansion took form in the Lousiville Explosives. Captializing on Lousiville's established love for sports, large population, and rich coal mining history, the Explosives were born. Branding, print, digital, jersey, and merchandise design make up this large campaign. 

Other Work

Mahogany Mary | Branding Indiana State Parks App | Interactive Design USTA Membership Brochure | Ava's Heart | Branding Region Rat Dinner Club | The Green Table | Campaign Nicolette Inez | Branding Hathor | Branding Where Y'at | Campaign USTA 2016 Nationals Brand | Illiana Brew Bus | Branding